Monthly Archives: December 2023
A 10 Year Anniversary: From Holiday Gifts to a Successful Wellness Brand
Ten years ago this month, my then seven year old daughter and I decided to make some holiday gifts for friends and family. We wanted our gifts to be made with our own hands and we wanted to personalize them for each recipient. It felt like a new exploration into a world of delightful scents and ingredients that yielded useful and beautiful gifts. It made us happy. After researching and playing around with a variety of materials from the best ways of blending notes of essential oils for body scrubs to which wick size to use for candles, we made gifts that garnered overwhelmingly positive feedback. My daughter and I felt like we did alright that year with our gift giving. I was ready to leave it at that, but my husband kept insisting I take it further and start selling these items online. There was pushback and excuses on my end before I eventually relented. My years long journey into research and formulations began.
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