Why I Love Working With Real Estate Developers

largescale gen 10Although my first true love about my job is doing private home consultations, lately my paramour on the side is with the big guns of residential real estate; those sentient investors that know their target market, understand the future trajectory of conscious living and make thoughtful choices in their designs and materials. I have been lucky enough to work with some well-known names (of which I will not mention) and while my duties may differ slightly depending on if I’m hired purely for Feng Shui or only for Holistic Design, these are my favorite aspects:

  1. I get to offer input on the whole project – from the building name to the staging of model apartments – and get to work with some of the greatest architects and interior designers out there. My role is collaborative and I aim to honor the insights and talents of the group while offering a perspective that can enhance it all together – for the group as well as the future occupants.
  2.  I get to meld my right brain with my left. While on one hand I may point out seemingly esoteric aspects of the “soul of a space” and energetic concepts, I can also package it up in terms of value for the Chief Financial Officer and the marketing department.
  3.  A part of what I do is to offer “green” tips. And I’m not talking about using the ubiquitous re-treaded eco-fodder (Energy Star appliances, LED lighting in the public spaces, etc.) but much more personalized and specific solutions. On one past project, I recommended taking advantage of a 100% government funded electric car charging station initiative (including installation) for an existing parking garage on the site.
  4. I love seeing the light bulbs go off or hear, “Ah, I get it!” when I explain concepts such as why apartment doors should not be all gathered together facing one another – but staggered (to create a feeling of exclusivity, decrease a subconscious feeling of conflict, enhance a sense of privacy). Pointing out the deeper meanings in your surroundings and the psychological effects of a living space is my favorite layer in what I do. But I can also easily work with existing plans -if changes can’t be made- to try to make up for what might be lacking elsewhere.
  5.  More and more people are beginning to understand the importance of connecting all the dots together: aesthetics of good design, flow of chi, places that support the psyche, eco-friendly selections, inspiring symbolism, bringing in nature and efficient lay out choices can all come together to create spaces that are balanced, beautiful and extraordinary.

About Laura Benko

Holistic Feng Shui Expert, Author, CEO of The Holistic Home Company.
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